App Design

Introduction

In Delta State, Nigeria, the need for a modern, convenient, and reliable transportation system prompted the development of "DeltaSync(Dxync)," a groundbreaking transportation app. This case study documents the journey of creating a user-centered experience that empowers both drivers and passengers.

My Role: Product Designer

Project: Team

Timeline: 2 weeks

Tools Used: Figma and Photoshop

Project Background

Delta State faced numerous transportation challenges, including limited access to reliable public transportation options and inefficient routes. "DeltaSync" was conceived to bridge this gap by providing a user-friendly, tech-driven solution that would improve the overall mobility experience.

Surveys: We conducted surveys with 500 residents of Delta State to gather insights into their transportation preferences and pain points.

Interviews: In-depth interviews were conducted with 20 drivers and 20 passengers to understand their unique needs and expectations.

Competitor Analysis: We evaluated existing transportation apps in the region to identify gaps and opportunities for improvement.

Deltans  desired a convenient way to regulate prices for rides, track their route in real-time, and make cashless payments.

Drivers sought a reliable platform to connect with passengers, manage their earnings, and receive prompt payments.

Both passengers and drivers expressed concerns about safety and transparency in the transportation process.

We translated our findings into wireframes and interactive prototypes, iterating designs to address user feedback and enhance usability. This process led to an intuitive interface that balanced functionality with user-friendliness.

The visual design of "DeltaSync" incorporates bright, inviting colors and clear icons. A mobile-first approach ensured a seamless experience across devices.

Route Tracking: Passengers can track their ride in real-time, ensuring they know the route being taken and estimated time of arrival at their destination. This feature enhances transparency and safety during the journey.

Cashless Payments: "DeltaSync" offers a secure and convenient cashless payment system. Passengers can seamlessly pay for their rides using their digital wallet, credit/debit cards, or mobile money, eliminating the need for cash transactions.

Bill Calculation: The app automatically calculates ride fares based on distance traveled, fuel or diesel prices, and personal income interest of the driver. Passengers receive transparent, itemized bills after each ride, ensuring fair and consistent pricing.

Usability testing sessions with real users were instrumental in identifying and resolving usability issues. User feedback shaped key design decisions and improved the overall experience.

To enhance accessibility for a significant portion of our target users, including those who may face literacy challenges, we have streamlined the sign-up process. Users now have the option to provide their National Identification Number (NIN), allowing us to efficiently retrieve the required information needed for registration. This modification simplifies the onboarding experience, making it more user-friendly and accommodating for a diverse range of users.

In addition, we have implemented text-to-speech functionality and integrated screen readers to provide users with the option to listen to on-screen content. We have also incorporated illustrative elements to enhance navigation and usability, ensuring an inclusive and user-friendly experience.

Our development team used the latest technologies and tools to turn design concepts into a functional app. We worked closely with developers to ensure a seamless transition from design to development.

The Delta Sync app is set to launch in May 2024, and we eagerly anticipate a favorable response and smooth user adoption.