Rava
Web Design
Introduction
Rava Real Estate, a leading company specializing in smart home property rentals and sales, aimed to improve its website's user experience (UX) to streamline the property search and payment processes. This case study outlines the steps taken to enhance the website's UX.My Role:Product DesignerProject:PersonalProjectTimeline:1 week
Problem Statement
Rava Real Estate's website lacked user-friendliness and transparency in property listings and online payment options. Users found it challenging to navigate through listings and understand payment plans, leading to decreased conversion rates.
Objective
To create a user-centric website that simplifies property search, enhances property details presentation, and provides a seamless online payment experience.
User Research
Conducted surveys and user interviews to identify pain points and Analyzed user feedback and pain points from customer support interactions.
Information Architecture
Redesigned the sitemap for better navigation and categorization and Implemented a clear hierarchy to prioritize essential information.
Wireframing and Prototype
Created wireframes to visualize new page layouts and property cards with interactive prototypes for testing and feedback.
User Testing
Conducted usability testing sessions with representative users and gathered feedback on the new wireframes and prototypes.
Design and Development
Incorporated a modern, responsive design, Enhanced property listings with high-quality images and interactive features and Streamlined the payment process with clear steps and explanations.
Conclusion
By prioritizing user research and feedback, redesigning information architecture, and enhancing design and functionality, XYZ Real Estate successfully improved its website's user experience. The revamped website now offers a seamless property search and payment experience, resulting in increased user engagement and satisfaction.
