Johnson's Baby Email Spec

In this spec piece, Johnson's Baby needed to increase click-through rates in relation to this product. They wanted to give customers a discount only after they clicked through to the website. I had the challenge of engaging parents while allowing them to step in to a bath time made possible by Johnson's Baby. This email is crafted to show mothers that bath time can be peaceful for both them and their baby. To soothe their worries about harmful ingredients while calming the baby.

Mothers want to know that they can have a beautiful relationship with their baby at all times, including bath time. They want to keep that trust with their baby. By knowing the products they are using are gentle, relaxing, and safe, both mother and baby can view bath time and bonding time.

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