For almost a year, I worked on the website of a residential plumbing client targeting a county in the USA. Initially, none of the keywords were ranking, or the few that did were only on the ~4th page of Google search results, resulting in a low organic traffic count of around 6 visitors per month. The client tasked me with improving the website's keyword ranking, increasing organic visitors, and enhancing the local presence in Reno, USA through GMB and local SEO.