The client was a local business with auto insurance services in Springfield and Indian Orchard and wanted to increase the number of leads and conversions from their website.     Within 6 months, our SEO efforts led to a noteworthy surge in organic traffic and conversions on the website, with over 60% increase in the number of conversions. 

The number of calls from Google My Business (GMB) saw a remarkable growth from 186 to 1,250, indicating the effectiveness of our optimization strategy for GMB.

Additionally, discovery searches, which are the number of times the business appeared on Google Maps or Search, increased from 2,466 to 13,354, showing exponential growth in the business's online visibility.