Helped shape the visual identity of Anthurium, a local thrifting brand that sells y2k pieces and targets female audience aged 17 - 27, by contributing to its art direction, branding, and overall creative vision. Worked on designing the logo, selecting typography, and defining the brand’s aesthetic language while building a distinct visual presence rooted in storytelling and style.

Branding & Visual Identity

Sep 1, 2025

Live Project

Through building Anthurium alongside my partner, I gained experience in brand building, product curation, and digital commerce. Together, we sourced unique pieces, managed customer interactions, created visual content, and shaped a cohesive brand identity—learning how fashion, storytelling, and online presence come together to build a strong market presence.

The visual branding is inspired from gritty y2k style, and the design process was basically me messing around with the grittiest elements I could find online, my girlfriend did the color palette, found the primary font by herself, and picked these cool images of anthurium petals, then I used these elements to try and work on the logo with her, I've made a good bit of prototypes (which some of can be found here displayed in the 4th image) until we've decided on one final logo which is the black anthurium petal surrounded by the purple / lavender spiral.