★ CONTENT CREATION & STRATEGY: Developed, produced and created engaging content to be distributed across various socia media channels and technologies to meet the goals of the business.

★ BRIEFING & CREATIVE MOODBOARDING: Provided guidance and support for creative teams to ensure that campaigns and materials are on-brand and effective. Led and organized brand shoots.

★ BRAND STRATEGY: Fostering meaningful interactions with Burgerville fans through story-telling that resulted in increased brand awareness and loyalty through app sign-ups.