Hispanic Heritage Month '22

ASK: Create a cost-effectivene production lift for Hispanic Heritage Month that tells real stories from emerging TikTok Hispanic small business influencers.

BACKGROUND: T-Mobile connects hundreds of Hispanic professionals and business owners year-round. Developing new business skills helps Hispanic leaders to make an impact on their local community and succeed in the digital economy.

STRATEGY: Show Metro by T-Mobile as the leading prepaid brand in making an impact within the Hispanic community