Design and Branding for Steez Merchandise

Website & Product Designer | Brand Manager

Steez Merchandise (Jaipur, India)

oct 2024 – till date

As the core creative force behind Steez, a Jaipur-based merchandise brand, I led the complete design and branding efforts from scratch. While the founders owned the brand, I was solely responsible for executing the vision and scaling the brand’s digital and product presence.

Key Responsibilities & Achievements:

Designed and developed the brand’s official website, ensuring a smooth, user-friendly experience and optimized e-commerce functionality.

Created unique, trend-driven merchandise designs aligning with the brand’s target audience and identity.

Built the complete brand identity – including logo, color palette, typography, and visual tone – ensuring consistent representation across all platforms.

Managed end-to-end branding strategy, from product ideation to marketing visuals and packaging.

Collaborated closely with printers, vendors, and suppliers to ensure design quality and brand consistency in physical products.

Successfully positioned the brand online, enhancing visibility and customer engagement.

This role gave me hands-on experience in brand building, creative leadership, and end-to-end design execution in a startup environment.