Full brand identity for Petite Italie

For Petite Italie, a premium pizza restaurant steeped in authentic Italian traditions and situated in France, we developed a comprehensive brand and digital experience. This undertaking commenced with a thorough brand strategy, meticulously crafting a timeless and elegant identity that would connect with their discerning clientele.

My branding efforts have included designing a bespoke logo/logotype, a distinctive symbol, and a carefully chosen color palette that embodies Italian cuisine's warmth and authenticity. Additionally, I have selected high-quality fonts and produced cohesive assets for social media, ensuring that the brand maintains a polished and consistent look across all platforms.

To enhance the branding, I've created a clean yet elegant landing page that conveys Petite Italie’s premium identity while ensuring key information is easily accessible to visitors. The outcome is a sophisticated and authentic brand presence that encapsulates the essence of Petite Italie, both in print and online.

Project Role • Brand Strategist Skills • Branding, visual identity, web design & development, graphic design. Deliverables • Brand identity, brand guideline, brand strategy, logotype, symbol, logo, print (menus, business cards, loyalty cards), restaurant signs, street signs, packaging (pizza boxes, coffee cups), clothing (tees), stickers, socials formats, color palette, responsive website Site • https://petiteitalie.fr