Branding concept for Soka skincares

For Soka, a skincare brand founded on natural and mineral ingredients, I created a brand identity concept that blends elegance with a contemporary, technical flair. By conducting in-depth brand strategy research, I ensured that each design component mirrored the brand’s commitment to purity and the science of skincare.

The concept featured a custom logo, a sophisticated color palette inspired by natural hues, and packaging designs that harmoniously reflected the brand’s minimalist yet technical identity. From logo creation to visual storytelling, the objective was to build a timeless and cohesive identity that distinguishes itself in the skincare market—modern, professional, and anchored in the brand’s elemental attributes.

This project allowed me to integrate graphic design, web design, and strategic thinking to present a thoughtful and innovative vision for Soka’s brand presence.

Project Role • Brand Designer Skills • Brand strategy, visual identity, graphic design Deliverables • brand strategy concept (logo, symbol, colors, fonts, website ...)