Swirled Peace- Brand Identity & Packaging Design

The Challenge Swirled Peace is a community-first soft-serve ice cream brand with a heart — founded on childhood nostalgia, inclusivity, and plant-based joy. The challenge was translating that warmth into a visual identity that could compete on shelf, connect emotionally with customers, and scale across packaging, apparel, and out-of-home.

The Approach The identity is built around vintage cartoon aesthetics with a modern edge. Each flavor got its own anthropomorphic mascot — a character that embodies the personality of the product, from the carefree "Dandy Cotton Candy" to the bold "Frozen Hot Chocolate." Bold, bouncy hand-lettered typography and swirling patterns in contrasting color palettes mirror the energy of the product itself — playful, indulgent, in motion.

The Result A cohesive, vibrant brand system that stands out on shelf and across every touchpoint — pint packaging, apparel, and promotional formats. A brand that immediately says: it's time to treat yourself. Featured on Packaging of the World.

Deliverables: Brand identity · Mascot design · Packaging system · Typography · Color system · Brand applications