Brand Identity & Packaging Design for ALICE

The Challenge The natural skincare space is saturated with brands that either look too clinical or too rustic. ALICE needed to occupy the middle ground — organic and nature-forward, but stylish, modern, and appealing to women across all age groups.

The Approach The design was built around three core ideas: clean, minimal, and empowering. Every packaging decision — typography, color, layout — was made to communicate purity and naturalness without sacrificing elegance. The identity balances classic sophistication with a contemporary edge, making it feel premium without being cold or distant.

The Result A complete brand and packaging system that feels both timeless and of-the-moment — socially conscious, aesthetically refined, and shelf-ready. The project earned 1,400+ appreciations and 19,000+ views on Behance, making it one of the most-appreciated natural skincare identities on the platform.

Deliverables: Brand identity · Logo · Packaging design · Typography · Color system