adaly.ai - Multi channel advertising campaign platform
Sanoj Dilshan
First step
The digital marketer needs to create a multi-channel advertising campaign using insights from data sources(e.g., Google Analytics, Facebook Ads, and Shopify). They use the chat interface to ask questions about sales performance, customer demographics, and ad performance. The insights are used to set up workflows that automate targeting for new campaigns.
As my first step, I conducted a small research project on AI-based marketing solutions and how current marketers handle their workflows. This included:
Researching online to understand existing AI tools and platforms.
Exploring the thoughts and experiences of other marketers by searching online forums and articles.
Speaking with a friend in Sri Lanka who works as a digital marketer.
During these interactions, I was fortunate to gain many insights into their preferred tools and similar platforms. Throughout the research and conversations, I also noted several pain points.
Market Research
Due to limited public data availability, this analysis is based on the following sources:
Publicly available information and features.
User reviews and feedback from the internet.
Company websites and marketing materials.
Many metrics like exact analyses, transaction volumes, campaign details, and premium feature details remain confidential. Due to these limitations, I was unable to find user experience metrics such as task completion success rates, error rates, time-based metrics, and other relevant data.
Analysis based on Findings
User flow
Figma File Structure
Figma Components
Design
Figma Prototype
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Posted Jan 26, 2025
Multi channel advertising campaign platform solution design, ai saas solution.
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