Nissan Military Campaign
Eric Barbato
Objective was to drive qualified users to the Nissan Military website and secondary metric was conversions.
Budget was around $200K for eight months and we were mostly utilizing programmatic display and some endemic military websites due to past years performance.
At the end of the campaign, Nissan's Military website saw a 400% increase in website clicks year over year.
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Posted Nov 2, 2021
