The AHA was looking to send qualified customers to their website about Hypertension utilizing remarketing and prospecting with display and Facebook ads.
The main objective was conversions. The campaign ran for three months and budget was $10K per month.
At the end of the campaign, we saw a 30% increase in conversions and a 10% increase in downloaded forms year over year. The client and donators were so happy that they decided to run for the rest of the year.