Where two worlds meet.   

Where two worlds meet.     

A preview of the visual identity for Balance 51, specialty Peruvian coffee distributors based in Amsterdam.

The visual direction explores the tension between Latin American warmth and Dutch minimalism, finding their point of convergence: clean structure with a bold presence.

The logo is an exploratory geometric synthesis. On one hand, the symbol represent the anatomy of the coffee bean and the equilibrium of a scale. On the other, the logotype mirrors this same formal logic, where the visual play and custom cuts of the '51' inject character and rhythm into the composition.

Explore the full case study: contra.com/p/XmXgo3Am-balance-51-specialty-coffee-brand-identity