Artisanal Pastry Brand Identity from a New Perspective !

Wonderfully inviting !

"Mama Gâteau" is a workshop specializing in homemade artisanal pastries crafted by mom bakers. With a physical store and an upcoming website offering a wide selection, the company values the connections forged through cuisine and its global history. Aiming to redefine online pastry sales with a focus on family values, sharing, and traditional expertise, "Mama Gâteau" also emphasizes its eco-friendly commitment, from product selection to packaging.

To capture this vision, "Mama Gâteau" invested in a comprehensive visual identity, including a logo, brand guidelines, and communication materials. The goal was to evoke positive emotions and joy, reflecting both cherished memories and new experiences, while highlighting the customers as central to the brand’s image.

Entrusted with creating their visual identity, website, and mobile application, I embraced the challenge with enthusiasm. My approach included designing the logo, selecting colors, creating patterns, and incorporating creative elements to embody conviviality and innovation.

Crafting an original Brand Identity and delivering a unique brand experience !

The aim of this project was to provide the client with a professional branding service and to create a distinctive and unique brand identity. Collaborating closely with the client, we developed a brand strategy designed to effectively reach the target audience and enhance credibility with existing customers.

My role as a Logo and Brand Identity Specialist involved creating a robust brand identity, managing the UI/UX Design for the mock-ups and mobile application, and developing a cohesive logo, Brand Style Guides, voice, and tone. To address these challenges, I employed a minimalist design approach centered on typography.

The result for "Mama Gâteau" is a brand identity that is both warm and modern, successfully bridging the gap between traditional homemade pastries and contemporary consumer preferences.

Getting to the Heart of the Matter !

Creating a logo presents a significant challenge as it embodies a brand's identity and personality. For "Mama Gâteau", the goal was to craft an original and recognizable logo that reflects the brand's core values.

Focusing on simplicity, color, and originality, I explored various concepts centered around pastries. As the Creative director, I developed diverse styles, from minimalistic to vibrant, cake-inspired designs. After refining numerous proposals, we selected the most impactful ones.

The final logo is both eye-catching and practical, designed to be effective across various marketing materials. We revisited traditional pâtisserie codes to create universal visuals that resonate with the target audience. The branding features bright colors and playful elements, enhancing user engagement and interest.

Details make all the difference !

I ensure that all branding designs comply with industry regulations and company standards. I have provided these as part of the creation of its visual identity, according to the specific needs of the project and the customer's requests :

◗1. Logo Design asset : Primary Logo - Secondary Logos - Logo Mark/Icon

◗2. Brand Guidelines Document : Logo usage - Font usage - Color usage - Examples of brand identity application

◗3. Marketing asset : Motif or pattern - Digital Design for Social Media - Print Design for Corporate - Packaging & Merchandise Design for Business

◗4. UX/UI design : For Web site & Mobile App Design Landing page