Chilito is a hot sauce brand created in California, based on a family recipe that originated in Sonora, Mexico. More than a unique flavour, the brand carries a mission: to support shelters and the rescue of stray dogs with every bottle sold.

What sets the sauce apart is its tomato base, which gives it a thicker texture and a deep, umami-driven flavour profile. It is a balanced, easy-to-use sauce designed for everyday life, ready to accompany any meal, at any time. Versatile and straightforward, Chilito moves away from the excess acidity and vinegar of traditional hot sauces, positioning itself as a flavour complement to any dish.

Arnold was responsible for creating the brand’s visual identity, developing the packaging, and shaping its online and offline communication, including art direction and photography. The project is built on intentional visual choices: vibrant colours, expressive typography, and original illustrations that orbit around the Chilito mascot (a dog inspired by the texture of the sauce and the brand’s mission), alongside a graphic language that balances irreverence and clarity. Each decision seeks to translate Chilito's spirit: honest, accessible, and full of personality, while reinforcing its origin, purpose, and contemporary presence.

Credits

Design and Art DirectionJuliana Verlangieri, Murilo Fonseca

Illustration Beatriz Batisteli

Motion Design Juliana Verlangieri, Hugo Romero

Website Design Juliana Verlangieri

Product Photography (São Paulo)Gustavo Mendes, Charles Willys, Heitor Vieira (assistant)

ProductionThinkers

Executive ProductionVitor Tadashi, Davi Gomes, Katiane Romero

ProducerVinicius Moreira

Styling Fillipe Soares

Food Stylist Tatu Damberg, Paula Cinini (assistant)

ScenographySimone Saporito