1. Project Objective
The main goal was to create a modern and sophisticated brand identity that reflects Glassy Studio’s innovative and creative essence. The new identity needed to capture the company's vision and stand out in the competitive design and creativity market.
2. Research and Inspiration
The project began with extensive market research and trend analysis. I explored leading design studios and examined their visual strategies and branding approaches. This research helped me understand successful design elements and find unique ways to set Glassy Studio apart.
3. Logo Design
The logo was crafted to be elegant and versatile, with a design that conveys both innovation and professionalism. We used geometric shapes and modern lines to create a simple yet memorable brand mark.
4. Color Palette Development
The color palette was chosen to reflect sophistication and creativity. We selected neutral, sophisticated tones that convey elegance and modernity. These colors were chosen for their versatility across various applications, from online to print media.
5. Typography Selection
Modern and clean fonts were selected to complement the logo and ensure clear, effective communication. The typography reflects Glassy Studio’s contemporary approach while maintaining legibility and consistency across all brand materials.
