Salespal is a SaaS solution to transform the approach salespeople take in following up with leads, ensuring they never face the frustration of being ghosted again. Leveraging the capabilities of email automation and personalization, Salespal specifically caters to business owners and sales professionals reliant on Gmail and email for lead generation and service sales.

The primary goal of this project is to craft a distinctive logomark that encapsulates Salespal core values, catering specifically to the target audience of sales professionals and business owners. The logo should visually convey helpfulness, efficiency, wit, quickness, reliability, and friendliness.

The challenge lies in visually representing the abstract concepts of helpfulness, wit, and reliability within a simple and memorable logomark.

Creative exploration led to the conceptualization of a friendly and helpful ghost for the logomark. The design maintains simplicity, memorability, and versatility to ensure scalability across various surfaces. The execution is aligned with Salespal's values, offering a visually engaging representation that communicates the brand's essence to its intended audience.