Fast Eddie's | Rebranding

⭐️ The Brief

👉🏽 Logo Requirements

🎨 First Steps

✍🏽 Iterations

📝 Business Stationery

📘 Style Guide Development

👔 Staff Uniforms & Store Signage

🖥 Adobe Tools Utilization

✨ The Final Look

⭐️ THE BRIEF

Inspired by Fast Eddie's, a classic local diner, I embarked on a personal rebranding project. The aim was to envision a modernized brand for the diner while retaining its nostalgic charm, targeting families, tourists, and local regulars.

👉🏽 LOGO REQUIREMENTS

Design tone:

Retro yet modern

Welcoming

Memorable

Versatile for various platforms

Single color adaptability

🎨 FIRST STEPS

The conceptual journey began with mood boards capturing the essence of a vintage diner.

✍🏽 ITERATIONS

Building on the mood boards, I experimented with fonts, colors, and diner-related symbols. The centerpiece of the design was a retro-looking, happy burger mascot that exuded warmth, making it inviting and welcoming. Initial designs were monochrome, focusing on form and composition.

The business stationery was redesigned to mirror the new logo’s visuals, using the same bold font and vibrant colors. Adobe InDesign facilitated the layout design, ensuring professional and coherent visuals across the brand’s stationery.

📘 STYLE GUIDE DEVELOPMENT

A comprehensive style guide was developed, outlining specific guidelines for consistent use of the new logo and brand colors across various platforms.

👔 STAFF UNIFORMS & STORE SIGNAGE

Staff uniforms were updated to incorporate the new logo and color scheme, reinforcing brand identity. Store signage was revamped, prominently featuring the new logo and color scheme to create a welcoming visual experience for customers.

Adobe Photoshop played a key role in editing and manipulating photos used throughout the project, ensuring high-quality and professional images.

✨ THE FINAL LOOK

In summary, this rebranding project effectively utilized Adobe’s suite of design tools to transform Fast Eddie’s into a modern, exciting, and unified brand that effectively merges its signature characteristics with a fresh, retro-inspired look.