The Coffee Lab | Branding & Packaging

⭐️ The Brief

🎨 Conceptualizing the Brand

🔍 Logo Design

📦 Packaging Creation

☕️ The Coffee Lab's Final Look

⭐️ THE BRIEF

The Coffee Lab, a conceptual coffee brand, envisioned a comprehensive branding and packaging transformation. The mission was to craft a distinct brand identity, an impactful logo, and an illustrative packaging design for one of its coffee flavors.

🎨 CONCEPTUALIZING THE BRAND

The Coffee Lab's essence was to be a fusion of creativity and technology. Adobe Illustrator, Photoshop, and Procreate became the tools of choice. The logo, designed in Illustrator, was to exude a contemporary, minimalistic, yet playful vibe, targeting young coffee aficionados.

🔍 LOGO DESIGN

The design process began with rough sketches, gradually evolving into a polished logo that resonated with the brand's ethos.

📦 PACKAGING CREATION

The packaging was a blend of the brand's identity and the unique flavor profile of the coffee. The design journey was captured through work-in-progress snapshots, culminating in a final product that was both functional and visually appealing.

☕️ THE COFFEE LAB'S FINAL LOOK

The end result was a brand that not only stood out on the shelves but also told a story of passion, quality, and innovation.