The Coffee Lab | Branding & Packaging
Kieran Pegel
⭐️ The Brief
🎨 Conceptualizing the Brand
🔍 Logo Design
📦 Packaging Creation
☕️ The Coffee Lab's Final Look
⭐️ THE BRIEF
The Coffee Lab, a conceptual coffee brand, envisioned a comprehensive branding and packaging transformation. The mission was to craft a distinct brand identity, an impactful logo, and an illustrative packaging design for one of its coffee flavors.
🎨 CONCEPTUALIZING THE BRAND
The Coffee Lab's essence was to be a fusion of creativity and technology. Adobe Illustrator, Photoshop, and Procreate became the tools of choice. The logo, designed in Illustrator, was to exude a contemporary, minimalistic, yet playful vibe, targeting young coffee aficionados.
🔍 LOGO DESIGN
The design process began with rough sketches, gradually evolving into a polished logo that resonated with the brand's ethos.
Initial Logo Rough Sketches
2 Final Logo Concepts
📦 PACKAGING CREATION
The packaging was a blend of the brand's identity and the unique flavor profile of the coffee. The design journey was captured through work-in-progress snapshots, culminating in a final product that was both functional and visually appealing.
☕️ THE COFFEE LAB'S FINAL LOOK
The end result was a brand that not only stood out on the shelves but also told a story of passion, quality, and innovation.
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Posted Aug 1, 2023
Crafted a vibrant brand & packaging for The Coffee Lab, blending modern aesthetics with a playful vibe for coffee enthusiasts.
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