DealCart Reward Gamification Project
Mohsin Ameen
DealCart - Social Commerce App Gamification
I transformed DealCart's rewards program into an engagement system that increased retention by 52% and made rewards the #1 driver of repeat purchases.
The Challenge
DealCart had rewards, but users didn't care
Only 23% ever visited the rewards screen.
96% never checked their total savings.
44% retention rate (below 65% industry benchmark)
Users earning coins but forgetting to use them.
The real problem:
Rewards were designed as a passive accounting system, not an
engagement experience.
My goal:
Make rewards impossible to ignore and irresistible to use.
I talked to 40+ users and analyzed behavior data:
80% found rewards boring, 75% couldn't explain how earning worked, and 96% never checked their balance. Yet users who played reward games had 40% higher purchase rates.
Decisions
Make the gamification module the centerpiece because users who played games had 40% higher purchase rates.
Impact 😍
Retention:
4% → 52% (30-day active users) +18% increase,
exceeding goal by 12 points
Engagement:
6x more daily visits to rewards screen
27% of app shares from Share & Earn
40% purchase lift from game players
Business:
34% increase in customer lifetime value
Rewards became #1 driver of repeat purchases
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Posted Mar 7, 2026
Transformed DealCart's rewards into an engaging system, boosting retention by 52%.
