— About the Client

Company: Verimoto

Industry: Service / Fintech

Since: 2018

Headquarters: Sydney / Australia

Verimoto is an asset Identity Verification System. Verimoto revolutionises the private vehicle financing process. Using a mobile application and cutting edge digital technology to validate the asset and seller quickly and efficiently, Verimoto delivers a fantastic customer experience whilst streamlining back-office processes.

Features:

ID Check with document verification services, facial recognition, funds destination verification (FDV), plate optical recognition, VIN scan and reader, seller and driver Licence OCR and Biometrics, PPSR check, owner verification, location & timestamp flags, prevent GPS spoofing.

Highlights:

Which-50 awards Verimoto with Best in Digital Commerce Award on his first year of operation.

The AFR and Inventium acknowledged Lakeba’s Verimoto as one of the most innovative businesses in the technology category.

— The challenge

Rebrand

Website redesign

New consumer experience

Operations portal redesign

Broker portal redesign

— The Strategy

Understand the service, the product and the goals

Discovering & competition analyses

What we do well (enhance) and what we do worse (improve)

Design thinking and Design sprint as a method

Marvel as User testing and feedback platform

Rebranding

Why do they need a new Brand?

When the first logo had been designed, Verimoto verifies ownership of cars. However, In a short time, they expand the technology to verify other types of vehicles such as tractors, boats, tractors, heavy vehicles, and motorbikes.

The current symbol (steering wheel) no longer makes sense since Verimoto verifies vehicles and not just cars.

The new logo should cover these new types of vehicles.

In the initial discussion, the red colour should remain, but after a few interactions, they understand that red is not the best colour for the “verification” platform.