Client: Specialty retail DTC brand
Ryan Zhang
Client: Specialty retail DTC brand (identity redacted). Paid Search ecommerce.
Goal: Cut Google Ads search-term waste and identify which exact negatives to add now.
Challenge: Rising non-brand cost — unclear what to negate, where to add it, or how much spend is reclaimable.
Approach: Search Term Cleanup on a 14-day Search terms CSV (~$347/day). Delivered ranked exact negatives (reasons + level), a watch list, phrase roots, and high-risk spend by campaign — plus CSVs, charts, and a written brief. No account edits.
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Posted Aug 14, 2026
Client: Specialty retail DTC brand (identity redacted). Paid Search ecommerce. Goal: Cut Google Ads search-term waste and identify which exact negatives to a...
