Client: Shopify DTC brand (identity

Client: Shopify DTC brand (identity redacted).

Goal: Connect predicted LTV and churn risk to Google Ads themes—not CPA alone.

Challenge: Cheap themes looked efficient on CPA but bought one-time, low-LTV customers.

Approach: Ads × LTV on Shopify + Google Ads for one window. Value tiers, churn-risk list, LTV/CAC theme map, dollar-tagged scale/cut list. PDF diagnosis with in-report charts. No account edits.

Outcome (redaction sample): Protect / rescue / cut / scale priorities; cut pool ~$6.9k window spend. One-time diagnosis—not management or a ROAS guarantee.