Launch website for a mortgage business
Supriya Chatterjee
Copy Editor
Copywriter
Content Creator
Microsoft Office 365
Web content for a US brand from India
Project Title: Web Content Development for Aritas Mortgage Solutions
Client: Aritas Mortgage Solutions
Project Overview:The project involved the development of web content for a nine-page website for Aritas Mortgage Solutions, a mortgage process outsourcing company based in India targeting clients in the United States. The client sought to create a user-friendly and informative website tailored to the needs of loan originators, title companies, and legal firms seeking reliable mortgage processing services. The primary goal was to establish Aritas Mortgage Solutions as a trusted partner in the mortgage industry and attract potential clients through compelling and comprehensive web content.
Project Details:
- Client Brief: Aritas Mortgage Solutions provided detailed information about their services, target audience, and branding guidelines. The client emphasized the importance of creating content that highlights the company's expertise, reliability, and commitment to delivering exceptional mortgage processing solutions to clients in the US market.
- Website Structure: The website comprised nine pages, each designed to address specific aspects of the company's services, industry expertise, and value proposition. The pages included Home, About Us, Services, Mortgage Process, Why Choose Us, Testimonials, FAQ, Contact Us, and Blog.
- Content Development: The content for each page was meticulously crafted to engage the target audience and convey the company's key messages effectively. This involved conducting thorough research into the mortgage industry, understanding the needs and pain points of loan originators, title companies, and legal firms, and aligning the content with the client's objectives.
- SEO Optimization: In addition to creating informative and engaging content, SEO best practices were integrated into the copywriting process to enhance the website's visibility and ranking on search engine results pages (SERPs). Relevant keywords and phrases were strategically incorporated into the content to improve organic search traffic and attract qualified leads.
- Feedback and Revision: The client provided one round of feedback on the initial draft of the web content, which was incorporated to ensure alignment with their expectations and preferences. Any necessary revisions were made to refine the content and enhance its effectiveness in communicating the company's value proposition and distinguishing it from competitors.
- Timeline and Delivery: The entire copywriting process, excluding research and subsequent blogs, was completed within three weeks. The timely delivery of high-quality web content enabled the client to launch their website as planned and start attracting potential clients in the competitive US mortgage market.
