Meet JUMA: Your No-Nonsense Digital and Physical Habit Coach
Sveta K
JUMA
Good habits, no bargaining.
JUMA comes from the Korean ajumma archetype: the auntie who is loud, practical, caring, stubborn, and somehow convinced she is always right.
And like any serious ajumma, she comes with a cart. Nobody knows what is inside, but it probably fixes the problem.
Not a soft wellness mascot. JUMA is the one who sees you skipping breakfast, doomscrolling, avoiding basic tasks, and immediately steps in.
Brush your teeth. Eat something. Drink water. Finish the thing. Go outside.
JUMA lives as both a digital and physical mascot. She can nudge you from an app, sit on your desk as a habit object, show up in your bathroom, or take over a billboard.
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Posted Jul 5, 2026
JUMA Good habits, no bargaining. JUMA comes from the Korean ajumma archetype: the auntie who is loud, practical, caring, stubborn, and somehow convinced she ...
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Timeline
Jul 1, 2026 - Jul 3, 2026
Clients
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