Cool Rides | Brand Identity & Website Design
Mariel Vega
Cool Rides | Brand Identity & Website Design
Full-service branding and web project for Cool Rides, a car rental platform in Costa Rica — from market research to a live booking website.
Market Research & Naming
Conducted market research and developed the brand name, positioning the company within Costa Rica's car rental space.
Brand Identity
Designed the visual identity, translating the brand positioning into a cohesive look and feel.
Website & Content
Built and wrote content for the WooCommerce website, enabling online vehicle rental bookings with clear, conversion-focused copy.
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Posted Oct 17, 2023
Led market research, naming, and brand identity for a Costa Rica car rental platform. Built and wrote content for a WooCommerce website.
