Subscription App Design - Subbie

Drishti Asserpota

Brand Designer
Logo Designer
UI Designer
Adobe Illustrator
Figma
Overview
Subbie is a subscription management application that allows users to view, track and manage all their existing subscriptions in one place.
Purpose of Application
In today’s digital age with countless service based applications in every field, subscription based models have become the norm to encourage customer signups. As customer subscriptions to these services increase, so does the need for tracking all of them.
Horizontal Logo Lockup
Horizontal Logo Lockup
Problem Statement
Customers find it challenging to track all their subscriptions in one place and are often overwhelmed with the management/admin work that it takes to maintain a subscription. Some customers find the process so overwhelming that they have unintentionally continued to pay for a service they no longer used or needed.

I wish I could track my subscriptions better. It has very often happened that I have been charged for subscriptions that I did not know were still active and are of no use to me anymore."

Solution
With Subbie, users can now track all their subscriptions in one place on the dashboard with no hassle. To add a new subscription to the list, users can simply choose from the existing list of services in the dropdown or add their own, and add their customer ID to fetch the details or alternatively fill up the details themselves.
Subbie - Mobile Version
Subbie - Mobile Version
Quick Features
Joint subscription overview in dashboard with alerts
Automatic feed of subscription details through input of Customer ID
Add/Edit new subscriptions
Set alerts for subscriptions nearing due date
Pay subscription fees through integration with third party services
Colour Symbology
The primary colours chosen for Subbie - deep blue & green are inspired by the values of trust and security. The secondary colours, red and shades of gray have been used to reflect different states of the subscription status within the app.
Audience
Subbie is meant for anyone & everyone that uses subscription based services. While the mobile app may be more intuitive for the younger audience between ages 18-30, the website has been designed to provide a comfortable view to the older audiences.
Subbie - Desktop Version
Subbie - Desktop Version
If you liked this project and would like to work with me or share any feedback, reach out to me at drishtisnl7@gmail.com.
Thank you for reading! 💕
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