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A mobile-first prescription benefit portal that helps members check drug costs, find in-network pharmacies, view claims, and access a digital benefit ID card — All in one place.

Product: Prescription benefit portal for plan members

Primary users: employees / insurance members (including caregivers and older members)

Goal: reduce confusion and effort when navigating pharmacy benefits (cost, coverage, ID card, claims, pharmacy access)

PLATFORM

Mobile / Web

MY ROLE

Sr. Product Designer

TYPE

UX Optimisation

FOCUS

make it simple for end users

Owned end-to-end UX for core member flows (research → IA → wireframes → UI → handoff).

Partnered with product + engineering to translate complex benefit data into clear, scannable UI.

Drove accessibility and trust patterns (readability, error states, compliance cues) for a broad user base.

Unknown medicine costs: before pickup → surprise bills and frustration.

ID cards + plan details: scattered across paper mail/employer portals → not available when needed.

No single source of truth: for members juggling multiple plans.

Claims history: hard to find/export → pain during tax filing and reimbursement.

Drug cost lookup: search drug → select dosage → see plan-specific cost before visiting the pharmacy.

Digital benefit card: instant access + Apple Wallet/print option to eliminate “I forgot my card.”

In-network pharmacy finder: location-aware results filtered to covered pharmacies only.

Claims & history: exportable/shareable history with a financial summary optimized for tax/reimbursement use.

Drug interaction check: add 2+ medications to flag potential issues (especially helpful for caregivers).

Lower friction: cost (cost comparison between medicine) + pharmacy search reduced to seconds.

Fewer support calls: “is this pharmacy in-network?” and “what will this cost?” questions reduced.

Higher member confidence: card access + clear benefit info improved trust during high-stress moments.

Kept information easy to scan: Simplified complex benefit details using clear layouts and only showing additional information when needed.

Made it easy for everyone to use: Improved readability, larger touch areas, and reduced confusion for users of all experience levels.

Built user trust: Highlighted privacy, security, and compliance information in places where users naturally expect to see it.

Designed with development in mind: Followed iOS best practices to make implementation smoother and reduce development effort.

Structure-first, grayscale wireframes used to align on layout and information hierarchy before any visual design. Each screen is annotated with the reasoning behind its key decisions.

01 · Login / Registration — auth entry point

02 · Claims (List) — claim history with cost total

03 · Claim Detail. single prescription breakdown

04 · Benefits — Financials — deductible & accumulators

05 · Benefits Details — digital ID card & coverage

06 · Drug Pricing - First time user — cost lookup before the pharmacy

07 · Drug Pricing — Recent — recently viewed

08 · Drug Interaction — multi-drug safety check

09 · Pharmacy Locator (Map) — spatial view

10 · Pharmacy Locator (List) — in-network search

11 · More — secondary actions, legal & sign-out

The shipped high-fidelity screens with every core function called out and explained the bridge from wireframe intent to delivered product.

01 · Login / Registration

02 · Claims (List)

03 · Claim Detail

04 · Benefits — Financials

05 · Benefits — Details

06 · Drug Pricing

07 · Drug Pricing — Recent

08 · Drug Interaction

09 · Pharmacy Locator (Map)

10 · Pharmacy Locator (List)

11 · More

This project reinforced the importance of empathy in healthcare design. Users interacting with healthcare products are often dealing with uncertainty, urgency, or stress. Thoughtful UX decisions can significantly reduce friction and create a stronger sense of trust and reassurance.

I also learned how simplifying language, improving information hierarchy, and prioritizing user intent can dramatically improve complex digital experiences.