This case represents a four-year, continuous design partnership between Lit Collective and the Filecoin Foundation.

The pitch deck is not a single project deliverable. It is a strategic case study that documents how design supported Filecoin’s evolution as a global Web3 infrastructure ecosystem across multiple years, markets, and growth phases.

For founders, this deck shows what happens when design is treated as a long-term capability, not a one-off expense.

As Filecoin scaled globally, design remained coherent without becoming rigid.

Long-term context reduced rework, alignment cycles, and unnecessary redesigns.

Visual systems supported fundraising, partnerships, community trust, and DevRel efforts simultaneously.

Rather than static identities, we developed modular brand systems designed to evolve over time.

This allowed Filecoin to:

• Launch new initiatives without reinventing design each time

• Adapt branding across cities, conferences, and ecosystems

• Maintain credibility with enterprise partners while staying approachable to developers

Over the years, we supported multiple city-based and regional branding initiatives, aligning global strategy with local relevance.

This included:

Event and city-specific visual identities

Localized brand expressions for community-led initiatives

Visual systems that respected cultural context without fragmenting the core brand

We designed brand assets not for decks only, but for daily usage by real people.

Highlights include:

• The Filecoin Corgi mascot, created to humanize a highly technical ecosystem

• Complete Telegram and Signal sticker packs

• Iterative mascot adaptations for events, cities, and moments in the ecosystem

Embedded partnership: Deep involvement instead of surface-level execution

System thinking: Every asset designed to reduce future complexity

Selective execution: Focus on high-leverage work, not volume

Long-term accountability: Same partner across multiple growth stages

After four years, the collaboration resulted in a cohesive, scalable design ecosystem that supported Filecoin Foundation’s global expansion, community growth, and strategic communication.

This case shows how sustained design partnership reduces friction, accelerates execution, and creates compounding value over time.