This case represents a four-year, continuous design partnership between Lit Collective and the Filecoin Foundation.
The pitch deck is not a single project deliverable. It is a strategic case study that documents how design supported Filecoin’s evolution as a global Web3 infrastructure ecosystem across multiple years, markets, and growth phases.
For founders, this deck shows what happens when design is treated as a long-term capability, not a one-off expense.
Why This Partnership Matters
• Consistency through growth
As Filecoin scaled globally, design remained coherent without becoming rigid.
• Faster decision-making
Long-term context reduced rework, alignment cycles, and unnecessary redesigns.
• Design as leverage, not decoration
Visual systems supported fundraising, partnerships, community trust, and DevRel efforts simultaneously.
Key Areas of Work Across 4 Years
Brand Systems Built to Scale
Rather than static identities, we developed modular brand systems designed to evolve over time.
This allowed Filecoin to:
• Launch new initiatives without reinventing design each time
• Adapt branding across cities, conferences, and ecosystems
• Maintain credibility with enterprise partners while staying approachable to developers
Global & City-Based Brand Activations
Over the years, we supported multiple city-based and regional branding initiatives, aligning global strategy with local relevance.
This included:
Event and city-specific visual identities
Localized brand expressions for community-led initiatives
Visual systems that respected cultural context without fragmenting the core brand
This approach strengthened community ownership while preserving brand integrity.
Community-Centered Assets That Get Used
We designed brand assets not for decks only, but for daily usage by real people.
Highlights include:
• The Filecoin Corgi mascot, created to humanize a highly technical ecosystem
• Complete Telegram and Signal sticker packs
• Iterative mascot adaptations for events, cities, and moments in the ecosystem
These assets increased engagement and made Filecoin’s community presence feel alive, consistent, and recognizable.
How We Work
Embedded partnership: Deep involvement instead of surface-level execution
System thinking: Every asset designed to reduce future complexity
Selective execution: Focus on high-leverage work, not volume
Long-term accountability: Same partner across multiple growth stages
Outcome
After four years, the collaboration resulted in a cohesive, scalable design ecosystem that supported Filecoin Foundation’s global expansion, community growth, and strategic communication.
This case shows how sustained design partnership reduces friction, accelerates execution, and creates compounding value over time.
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Posted Dec 14, 2025
Four-year design team supporting Filecoin's global expansion.