Intro
The Tax Toggle Branding Project was a creative endeavor aimed at crafting a visual identity for an e-commerce plugin. Tax Toggle, the brainchild behind this venture, sought to provide e-commerce store owners with the power to seamlessly toggle taxes on and off, catering to both consumers and businesses. The project's core requirements encompassed a versatile logo, an iconic symbol, an adaptable color palette, and a distinct trademark. The challenge was to create a brand that resonated with a diverse audience while accommodating different layouts and plugin variations.
The Initial Vision
From the outset, Tax Toggle envisioned a logo that would embody flexibility and adaptability, just like its plugin. The logo needed to convey its core essence while embracing variations such as Tax Toggle for WooCommerce and Tax Toggle Suite for WooCommerce and Shopify. This vision prompted a creative exploration of different layouts and typographical arrangements.
Sketching and Feedback
The journey began with a series of hand-drawn and digital sketches, laying the foundation for the design process. Feedback played a pivotal role in this stage, helping to swiftly align the design direction with the client's vision. The client's input, even in its early stages, was instrumental in shaping the project.
Three Design Proposals in Figma
Based on the initial sketches and feedback, three distinct design proposals were crafted using the powerful design tool, Figma. Each proposal showcased various typographical arrangements and logo variations, bringing the Tax Toggle brand to life in diverse ways.
The client was presented with these three proposals, each accompanied by a range of mockups and visual representations. This collaborative approach allowed the client to actively participate in the decision-making process. As discussions unfolded, the client found themselves in a thoughtful deliberation between two of the proposals. Ultimately, one design emerged as the preferred choice, albeit with some final tweaks to achieve perfection.
The Final Touches
The selected design underwent a meticulous refinement process to ensure it aligned perfectly with the client's vision. Every element, from typography to iconography, was carefully considered and adjusted to create a cohesive and visually striking logo.
The Result: A Cohesive Visual Identity
With the client's final choice in hand, the Tax Toggle branding project culminated in the creation of a cohesive visual identity. The logo embodied adaptability, seamlessly fitting into various layouts, including the premium "Suite" package. The addition of a trademark symbol, ™, reinforced the brand's unique identity.
Visual Style Guideline
The newly crafted visual identity for Tax Toggle is presented in a comprehensive 5-page Visual Style Guideline. This guideline serves as a reference document, providing clear and detailed instructions on how to consistently apply the brand's visual elements across various platforms and media. It ensures that the brand's identity remains cohesive and impactful, reinforcing its unique presence in the marketplace.
The Color Palette
The color palette, inspired by compatibility with popular e-commerce platforms like Shopify and WooCommerce, was chosen to harmonize with established brand logos and colors. It also included tertiary colors for versatility in website design.
Conclusion
The Tax Toggle Branding Project was a journey of design excellence, characterized by client collaboration, adaptability, and a commitment to creating a visual identity that instills trust and confidence on the app marketplace. The final result is a logo and visual identity that faithfully represents Tax Toggle's core values and provides a strong foundation for its future endeavors.
