Grammi | Brand Identity Design

A vibrant brand identity for a quirky handmade pasta shop that brings a fresh twist to the culinary scene by selling pasta by weight. This innovative concept inspired a playful yet refined visual identity, combining bold typography with colorful, hand-drawn illustrations that reflect the shop's artisanal craftsmanship and fun, unconventional approach. The brand captures the joy of discovery and the delight of enjoying pasta made with love, appealing to food lovers seeking something unique and memorable.

Grammi is a modern, sustainable food brand offering high-quality pasta sold by weight to reduce waste. Designed for a younger audience, it bridges tradition and contemporary lifestyles. Beyond pasta, Grammi provides sauces and complementary products for a full Italian culinary experience. The challenge was to create a fresh yet timeless brand identity reflecting authenticity, sustainability, and Italian heritage.

The design process involved deep research into Italian culinary culture, modern branding, and sustainability. A key visual direction blended tradition with a youthful, hip feel. The logo’s typography, inspired by the Right font with inktraps, mirrors pasta’s texture designed to hold sauce—reinforcing the brand’s food craftsmanship. A warm, earthy color palette and a minimalist yet classic aesthetic complete the identity.

The final design balances clarity and impact, ensuring readability while making a strong impression. Bold yet refined covers set the tone, shifting focus from struggle to resilience. This fresh perspective encouraged policymakers to engage more deeply with the reports, both in print and online.