Fractional marketing for a B2B software studio

I was approached by a multi-national software consultancy which provides outsourced development teams and virtual CTOs.

They had recruited a new remote marketing team to handle content and were having initial problems with consistency and engagement.

I carried out a full digital marketing audit to identify the areas for improvement. I then worked with the team to put in processes for producing content. This included mapping out personas, focusing on monthly themes, and putting emphasis on producing value rather than making every post a 'sell'.

In addition, I worked on positioning the CEO as a thought-leader. He had thousands of followers but was not able to post on a regular basis. Once we started posting regularly, more leads came in.

Following implementation, social engagement increased considerably. Newsletter signups were 10% up and website leads doubled.

This was my longest-standing client, I worked with them for over 2 years until they were acquired by a larger organisation.

"Georgina came in just as we were looking to scale up our marketing activities within Atom CTO and she's had a tremendous impact. Prior to her involvement, most of the burden of marketing lay on my shoulders. I was quickly able to get Georgina up to speed on our business (which is quite specific in who we serve and what we do) and she managed to produce a fantastic strategy and take the team she inherited and make it into a much more efficient marketing machine.

Her communication is excellent and the quality of work she has produced is top drawer - no matter the task. I also find that she's a great sounding board and her open mindedness allows us to really push the boundaries and has made Atom CTO really stand out in what is a very crowded market.

I'd fully recommend hiring Georgina if you are looking for someone to build your tech strategy and execute it."

Bhairav Patel Managing Director, Atom CTO