A B2B financial advice client wanted to increase their standing in the market on latest industry trends and thought-leadership.

I headed up the plan to release more blog and social content on current financial affairs, using conversations with prominent members of the leadership team for opinion pieces.

This content was shared on LinkedIn organic and paid posts over a period of 3 months.

We also promoted a webinar which received 70 live attendees (target was 40!) and another 200 engagements with the video recording post-event.