Over 12 months, we helped LA MORENA® evolve from a heritage brand to a social content powerhouse. Through bold visuals, cultural storytelling, and a flexible tone of voice, we met audiences where they were: old school to scroll-happy Gen Z.

This case study showcases the work behind multiple campaigns and countless strategies. The result? Viral traction, a stronger brand identity, and expansion into the U.S. and Dutch markets. It wasn’t just content; it was cultural reactivation.

FMCG Brand | LA MORENA® | Case Study