Attracting Top University Athletes for UDLAP
Martin Haba Carcamo
How We Attracted the Best University Athletes
To recruit the best, we had to inspire like no one else. We created a savage, visually charged campaign for UDLAP; designed to echo the strength, pride, and raw spirit of its namesake: the Aztecs.
Co-directing and editing a film that mixed fire, sweat, and tradition, we built every element from scratch, from the original score and practical effects to an unapologetic tone that demanded attention.
The result?
An unprecedented recruitment, attracting talent from across the entire country and beyond. A wave of new athletes from Mexico and Latin America, all answering the same call: Somos Aztecas.
Creative Production - Co-Direction - Video Editing
Like this project
Posted Oct 29, 2025
Created a visually charged recruitment campaign for UDLAP.
