LockedInHQ: Engineered the Operating System for Athlete Economy
Jemirae Agency
2 collaborators
Lockedin HQ: Engineering the Operating System for the Athlete Economy
Building a dual-portal Brand Ads Engine and Analytics Suite to unify NIL opportunities and institutional recruitment.
Executive Summary: Making the Athlete Market Measurable
Jemirae took full ownership of the technical and visual evolution of Lockedin HQ, transforming a fragmented mobile concept into a comprehensive Enterprise Ecosystem. Our core mission was to engineer a scalable, "logic-driven" infrastructure that makes the Name, Image, and Likeness (NIL) market measurable and independent.
We designed and developed a high-performance Brand Ads Marketing Platform that serves two critical functions:
Internal Management: Providing the Lockedin HQ team with an administrative "Control Tower" to manage global ad inventory.
Brand Self-Service: Empowering corporate partners to track, manage, and optimize their own ad spend and athlete partnerships in real-time.
Services Provided:
systems architecture full-stack development ui/ux design product strategy analytics engineering
User Management Control Tower
2. The Challenge: Fragmented NIL Infrastructure
Before Jemirae’s intervention, the NIL space lacked a centralized source of truth. Brands struggled with:
Manual Friction: Managing individual athlete partnerships via spreadsheets and DMs.
Zero Visibility: No centralized way to track the ROI of brand placements on athlete-focused platforms.
Scalability Barriers: A lack of standardized "logic-driven" infrastructure to handle high-velocity recruitment and marketing data.
User section banner upload stage
3. The Solution: The Dual-Portal Ad Engine
Jemirae architected a robust, two-sided platform designed for transparency and conversion.
A. The Brand Self-Service Portal
We designed a Zero-Friction dashboard for corporate advertisers.
Ad Campaign Management: Brands can upload creatives, set budget parameters, and target specific athlete demographics.
Real-Time Analytics: A data-dense suite that tracks impressions, engagement, and conversion rates, providing brands with immediate "Variable Reward" for their investment.
Partnership Tracking: A centralized view of all active NIL contracts and athlete deliverables.
B. The Internal Admin Control Tower
For the Lockedin HQ team, we built the backend engine to manage the entire ecosystem.
Inventory Optimization: Tools to manage global ad placements across the athlete-facing mobile app and web platform.
Revenue Operations: Automated billing and payout logic for brand partnerships, ensuring 1:1 financial parity.
Admin Control Tower
4. Technical Execution: Logic-Driven Design
As the primary design and tech partner, Jemirae focused on Visual Authority and Technical Scalability:
Systemic Architecture: We moved away from "static screens" to a modular component library that allows the platform to scale as Lockedin HQ adds new sports and markets.
Data Density: Designed the analytics views to be high-performance, ensuring complex recruitment and marketing metrics are readable at a glance.
Market Independence: Engineered the platform to act as a standalone entity, reducing reliance on third-party ad networks.
User Section Ad's Verification Stage
5. Business Impact: From Concept to $1M Milestone
Jemirae’s comprehensive execution provided the technical foundation for Lockedin HQ to establish immediate market authority:
Institutional Trust: Transitioned the brand from a startup concept to a robust enterprise OS serving athletes, agents, and global brands.
Seed Funding Catalyst: The scalable infrastructure and high-conversion user flows were pivotal in scaling the startup toward its $1M seed funding milestone.
Measurable ROI: Successfully unified fragmented workflows into a single, high-velocity digital ecosystem.
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Posted Apr 7, 2026
Jemirae engineered the Brand Ads Engine for LockedInHQ, creating a scalable self-service marketing portal and internal Control Tower for the $1B athlete economy
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Timeline
May 8, 2025 - Feb 6, 2026
