'Metanoia Living' had an outdated brand identity and lacked an online presence. These issues impeded the brand's ability to connect with its audience and effectively communicate the profound impact of essential oils on wellness and natural living. Recognizing the potential of Wadha's vision and her story's transformative power, I embarked on a mission to revitalize the brand and create a digital space that mirrored its core values.

The first step was to modernize the brand while maintaining its essence. By retaining the Raleway font and original color scheme, I ensured a seamless transition from the old to the new, preserving the brand's heritage and ensuring long-time members felt continuity in its evolution. This careful blend of tradition and innovation was key in appealing to both existing followers and attracting new ones, setting 'Metanoia Living' on a path of renewed growth and relevance.

In line with the brand's mantra, "Nature's Embrace in Every Breath," I incorporated this ethos into every aspect of the brand redesign and website. I emphasized natural wellness, purity, and a journey towards a toxin-free life. The website became more than just a marketplace; it transformed into a hub for education, community engagement, and shared experiences, mirroring the essence of 'Metanoia Living.' This digital platform now serves as a beacon for those seeking a healthier, more natural lifestyle, offering resources, support, and inspiration.

Through this rebranding and web design project, I addressed the critical issues facing 'Metanoia Living,' turning challenges into opportunities for growth and engagement. The updated brand identity and new website have significantly enhanced the brand's visibility and accessibility, allowing it to effectively share its message and values with a wider audience. This project not only revitalized 'Metanoia Living' but also reaffirmed its commitment to promoting wellness through nature's gifts, fostering a supportive community, and inspiring individuals to embrace transformative change towards a healthier, more mindful lifestyle.