Clayful creations is a small local pottery studio, the pottery studio creates unique, handcrafted pottery pieces that are both functional and artistic. With a desire to reach a wider audience and expand their business, the pottery studio sought a cohesive brand identity that would reflect their values and unique style. We developed a brand identity that accurately represents the pottery studio’s values and unique style, with a logo that is visually appealing and reflective of the pottery studio’s personality. We also created a social media strategy that effectively communicates the pottery studio’s unique value proposition and engages with potential customers. Deliverables: Brand Strategy which included market research to understand the pottery studio’s mission and vision, target audience, values, positioning and brand voice. Brand identity that includes a brand guideline booklet detailing logo usage, color palette, typography.