PRACTICE ROUND

Practice Round is a platform that connects amateur designers with experienced ones. The company’s goal is to provide mentorship to new designers, helping them become familiar with hiring processes through mock interviews with professionals in the creative field. This way, they are better prepared to face selection processes and enter a competitive job market.

In a field that lacks personality, we created a relatable, cool and friendly character who looks, at the same time, professional and mature —an appealing figure for people of all ages and backgrounds.

A vibrant and harmonious color palette was used to convey a sense of community without coming across as edgy. After all, Practice Round is a brand for everyone—aimed at building connections while maintaining a professional appearance.

Henrietta was chosen as the primary serif typeface, as its rounded serifs offer a friendly touch. Switzer is used as the secondary typeface, known for its modern and highly legible design, suitable for titles, subtitles, body text, and buttons alike.

Pacharaca Gráfica ®