REVERT APPAREL

Big changes are made of small steps, and these can have a meaningful impact.

Revert is a brand specialized in creating recyclable and biodegradable socks. For every pair sold, the brand plants a tree in the Peruvian Amazon thus helping local communities grow. But Revert is more than sustainable design: These socks are made for those who embrace new experiences. A pair of socks for a life in motion, be it walking, running or biking everywhere you go. Because every step matters.

We designed a distinctive visual identity and an unboxing experience that could reflect the brand's commitment to sustainability in a friendly, fresh, and contemporary manner. For that reason, we chose the capybara as the brand’s mascot.

Known for its gentle nature, friendliness, and wit, capybaras are beloved creatures found in the Peruvian Amazon. However, this animal faces significant threats, such as overhunting and habitat destruction. In response to these challenges, Revert makes significant efforts to protect the Peruvian rainforest, ensuring the brand's purpose in preserving the natural world.

Credits: Pacharaca Gráfica ®