Stakeholder Collaboration: Engaged with Sydney FC and Stanley Cups’ marketing teams to understand branding guidelines, messaging objectives, and desired outcomes.

Audience Insight: Researched Sydney FC's fanbase to ensure the animation resonated with their preferences and excitement for the club.

Competitor Benchmarking: Analyzed animations and promotional content from competing teams and sponsors to identify trends and unique opportunities.

Visual Storyboarding: Designed initial concepts and storyboards to map out the animation’s flow, ensuring alignment with the sponsor's brand identity and Sydney FC's dynamic spirit.

Key Messaging: Incorporated Stanley Cups’ brand promise while celebrating Sydney FC’s legacy and energy.

Dynamic Motion Design: Crafted a high-energy animation featuring Sydney FC’s iconic colors and visuals interwoven with Stanley Cups branding elements.

3D Modeling and Effects: Integrated modern 3D effects to make the splash screen visually striking and immersive.

Sound Design: Added audio effects and a dynamic soundtrack to enhance the overall impact and fan engagement.

Stakeholder Feedback: Conducted review sessions with the Sydney FC and Stanley Cups teams, refining the animation based on feedback.

Audience Testing: Gathered responses from a small focus group of fans to ensure the content resonated and met expectations.

Platform Optimization: Ensured the animation was optimized for use across stadium screens, social media, and digital advertising platforms.

Seamless Integration: Delivered the final animation files with clear instructions for implementation across various channels.

The Sydney FC intro splash screen and advertisement animation successfully amplified Stanley Cups' sponsorship visibility while energizing the fan experience. It demonstrated a seamless blend of creativity, technical expertise, and audience connection, resulting in positive feedback from both stakeholders and the fanbase. This project highlights the power of compelling visual storytelling in sports marketing.