Dynaweld, one of Australia's largest welding manufacturers and wholesalers, approached for complete rebrand of their corporate identity and that of their sister companies, BT Weld and Bossweld. The goal? Create a unified yet distinctive visual and digital presence for each brand, reflecting their unique strengths while aligning them under the Dynaweld umbrella. The project also included designing and developing new websites for each company to modernize their online presence and enhance user engagement.

This project underscored the importance of strategic thinking in rebranding. Balancing individuality and unity required careful planning and creativity. By focusing on user experience and brand cohesion, I learned how impactful a well-executed rebrand can be in aligning business goals with customer needs.