Project Overview: Designed a refined and classic logo for Wanderlust Stash, a business specializing in worldly trinkets, to enhance brand identity and appeal to a sophisticated audience.

Project Details:

Objective: To create a timeless and visually appealing logo for Wanderlust Stash that reflects the brand’s focus on high-quality, travel-inspired items while maintaining a simple and classic design.

Scope of Work:

Logo Design: Developed a refined, circular logo that evolved from an initial concept of a compass. The final design features a clean and simple circle, symbolizing both travel and timeless sophistication.

Color Palette: Opted for a classic color scheme of white and gold to convey a sense of luxury and simplicity, aligning with the brand’s upscale, worldly offerings.

Typography: Chose a classic font that complements the logo’s refined design, ensuring that the brand name is clear and harmoniously integrated with the emblem.

Deliverables:

Primary Logo: A clean and classic logo that effectively represents Wanderlust Stash’s brand identity, suitable for various applications including digital and print media.

Color Variations: Provided several color versions of the logo to ensure versatility and adaptability across different platforms and materials.

Brand Guidelines: Created a brief guideline document detailing logo usage, color specifications, and typography to ensure consistent brand presentation.

Impact: The refined and classic logo design has strengthened Wanderlust Stash’s brand identity, providing a sophisticated and cohesive visual presence that appeals to its target audience. The logo’s simplicity and elegance have contributed to a polished and professional brand image.

Skills Demonstrated:

Graphic Design: Expertise in creating a refined and visually appealing logo that aligns with brand values.

Brand Identity Development: Ability to design a simple yet effective logo that reflects the brand’s focus and aesthetic.

Color Theory and Typography: Skilled in selecting and applying design elements to achieve a timeless and sophisticated look.

This project highlights my ability to develop a straightforward yet impactful brand identity, translating client vision into a refined and visually appealing logo.