Multi-Channel Promotion for Dockside Rugs’ Market Sale

Project Overview: Executed a comprehensive promotional campaign for Dockside Rugs to boost their visibility and drive traffic to their booth at a local bi-monthly market. This campaign utilized multiple channels including social media and local event listings.

Project Details:

Objective: To enhance Dockside Rugs’ market presence and attract more customers to their booth through targeted promotion across various platforms.

Scope of Work:

Instagram Post: Designed a visually appealing Instagram post to announce the rug sale event, including key details such as date, time, and highlights of the sale.

Instagram Story: Created a single Instagram Story featuring a carousel of 3 images showcasing different rugs. The story aimed to engage viewers and entice them to visit the market.

Local Newspaper Event Post: Developed an event listing for Gambit, the local newspaper’s online calendar, to inform the community about the market sale.

Event Flyers: Designed eye-catching flyers for distribution at local venues and online, providing a concise overview of the event and promoting Dockside Rugs’ participation.

Deliverables:

Instagram Content: Engaging post and story carousel tailored for Instagram.

Event Post: Compelling event listing for Gambit’s online calendar.

Event Flyers: Visually appealing flyers for local distribution and online sharing.

Impact: The multi-channel approach successfully increased awareness of the sale, driving higher engagement and foot traffic to Dockside Rugs’ booth at the market.

Skills Demonstrated:

Graphic Design

Social Media Content Creation

Local Event Promotion

Multi-Channel Marketing Strategy

This project demonstrates my ability to create cohesive and effective promotional content across various platforms, enhancing brand visibility and event success.