Mimosa Brand Study (ES)
💡 Brand Conceptualization
Engaged in in-depth collaboration with the client to understand their vision, mission, and target audience.
Outlined the brand's values, messaging, and positioning.
Brainstormed multiple logo concepts inspired by the client's ideas and feedback.
Created initial sketches and digital drafts to explore different design directions.
✏️ Logo Design
Worked closely with the client to gather ideas for the logo that align with their vision.
Understood what the brand means for the client and identified important imageries and relevant concepts.
🎨 Logo iteration
Presented a range of logo options to the client, incorporating their feedback in each iteration.
Included the icon exploration which represented the ideation of the brand.
Refined the logo designs through several versions both in color and black and white
👩🏻💻 Brand guideline presentation
Prepared a deck explaining the logo and the overall brand visual.
Ensured all design elements align with the client mission and vision.
Ensured a cohesive look and feel across, choosing the brand’s color palette and typography.
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Posted Aug 5, 2024
Logo study for a brand Mimosa, a company specializing in content creation, incorporating elements that reflect its brand's mission and vision.
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