BiteNChuckle Chocolate Co | Brand identity & Brand Strategy
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BiteNChuckle Chocolate Co | Brand Strategy & Branding
Project Overview:
BiteNChuckle is a playful chocolate brand that wanted a quirky yet premium visual identity for its artisan chocolate line.
My Approach:
I developed a bold, colorful system using vibrant hues and humorous illustrations to reflect the brand’s joyful tone. The logo combines retro typography with modern simplicity, creating a fun and engaging vibe.
Outcome:
The brand now stands out on shelves and digital platforms with a visual identity that reflects both indulgence and humor. It helped the company position itself as both premium and relatable to younger audiences.
A playful, custom font to represent the fun behind making the delicious goods. Brand characters designed to look like brownie pieces showcasing the fun and flavour in every bite.
Challenges & Solutions
Challenge: Designing a brand identity that conveys excitement and indulgence without appearing overly childish.
Solution: Developed a bold and playful logo with a rich color palette inspired by chocolate tones and vibrant pops of color to reflect the brand’s energy and creativity.
Key Takeaways
Successfully balanced playfulness with a professional brand image.
Crafted a visual identity that enhances brand recall and emotional connection with customers.
Strengthened expertise in designing for the food and confectionery industry.
Client & Results
BiteNChuckle Chocolate Co.’s new brand identity helped establish a memorable and exciting presence in the dessert market. The playful yet premium design increased brand engagement, making every delivery a delightful experience for customers.
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Posted Oct 3, 2024
Created a bold, playful brand with vibrant colors, retro type, and quirky illustrations. Boosting brand recall and increasing social engagement by 20%.
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